Media Strategy Deconstruction - "Nordstrom Expands Extended Sizing to 30 Stores With 100 Brands"

Link:

https://www.prnewswire.com/news-releases/nordstrom-expands-extended-sizing-to-30-stores-with-100-brands-300648189.html

Summary:

Nordstrom is a U.S.-based department store chain that sells clothing, accessories, handbags, jewelry, cosmetics, and fragrances in 370 stores and online. On May 15, 2018, Nordstrom Inc. issued a press release titled “Nordstrom Expands Extended Sizing To 30 Stores With 100 Brands." The release announces that 30 Nordstrom stores will offer more extended sizes in many of their product categories (zeros, 2's, 14's, 16's and 18's) and that the extended sizes will be available for 100 different brands. The product categories include denim, dresses, swimwear, activewear and lingerie.